Originally Posted by
mikesyr18
Everything regarding progress in this country is more of a hassle at first.... Even chip was.
People don't understand the security risks between contactless and physical chip/magnetic stripe.
You do realize that even countries that have near ubiquitous contactless adoption haven't gone to the extent that you're suggesting, right? For instance, cash back will probably always require swipe/insert with a physical card--not to mention that countries with contactless limits won't be able to lift those for anything other than mobile devices until online PIN's supported.
The better route if you want adoption is going to be to make it worthwhile for customers. Stuff like extra rewards if you tap with a phone or pay in-app/on a website (which apparently is successful/being gamed enough that Samsung is cutting back on their rewards program).