I suppose it has more to do with what the competition are doing as well, and having the 'latest' 777 is a competitive edge - even if the F cabin isn't the choice, it may stimulate J and Y. I think Qatar have been increasing capacity in those markets of late.

I guess with Stansted it signals a "credible" alternative to the A380 heavy London, and a PR opportunity that will hit all of England come launch time.

Sad as it is, route management, and all the intricacies interests me - though I have no experience whatsoever!