Originally Posted by
headingwest
It's interesting to see how much work Lufthansa have done on their brand refresh, emphasising the premium aspect of the airline. They really seem to have a clear vision of where they are going - Eurowings being the budget brand, and Lufthansa leading the way in premium travel in all cabins.
https://www.youtube.com/watch?v=_puSnvKy_ak
Meanwhile Cruz and BA trying to be Jack of all trades....
Funny video -- over 900 different items w a crane logo onboard an LH aircraft -- clearly lots of interest in tiny details of the branding -- I to think ex UA CEO Smisek supposedly drew up the UA logo post merger on a napkin - Makes it clear why the airlines are very different experiences.