Polaris was a marketing campaign that made lots of promises with specific timelines. Go back and look at it. They did not deliver. Was it just puffery? Was it an inability of the corporation to execute on its promises? Did they decide that it didn’t matter to their corporate contracts? I don’t know. Personally, I think that discrepancy between promise and delivery has hurt their image. I will still fly them if they are the cheapest international business class, since what I need is a lie-flat seat. If they are the same price as other airlines, I know I will have a better experience on another airline. But here is the thing. Is that the route to maximizing profits? Count me skeptical.
Last edited by WineCountryUA; Feb 10, 2018 at 2:22 am
Reason: Let's stay away from characteristing posters