What is the cost per visitor?
Total cost of running the lounge: rent, employee wages and benefits, food, drink, insurance, furnishings, utilities, laundry, dishes and dishwashing, computers, advertising, employee uniforms, etc. Minus: Any revenue such as rental of vendor booths, advertising, etc.
divided by
Total visitors
One might also calculate cost per visitor-hour, figuring in how long different visitors stay in the lounge, or costs as a function of day of the week or week of the year.
In AA-world, an Admirals Club day pass goes for $59 (£42.52).