At least it’s not the orange of easyJet. While I quite like the orange colour, which reminds me of sunsets, oranges and a certain mobile telephony company which will remain nameless, it is indubitably linked to garbage or trash collection. The whole easyJet outfit reminds me of a well oiled rubbish collection team. The yellow in the previous Lufthansa logo brought an element of warmth to the operation, while blue very much reflects the sky. I think KLM have got this right.