Originally Posted by notquiteaff

I don't know if the motivation is the same for airlines (I have never booked a ticket with a smartphone app), but Hilton last year offered bonuses for reservations booked on their app. I did my research first in a browser (often iPad), then booked in the app. Why would they pay bonus points? Perhaps to condition people to just use the app when making a reservation, vs. using a booking channel that has competition.