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Thread: What advantage is there to an airline if people use an app?
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Old Jan 31, 2018 | 1:45 am
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EuropeanPete
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Originally Posted by Eujeanie
We are dinosaurs. Do not have a smart phone. But we may be forced into one soon.

However, my question is serious...why do so many hotels, airlines, etc., want you to use an app? I'm speaking specifically to the new order your food in advance thing on AS...you cannot do it from a home computer. Why? What difference does it make?
Companies track user behavior, and when you have an app on your phone I suspect you're much more likely to reuse and be susceptible to push messages than if you just visit a website. So easy answer: It's probably more financially attractive to them. Other answer: companies love shiny things and mobile "is the future", etc etc.
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