Originally Posted by
jackal
You're probably correct in practice, but clearly it's not what Choice is intending for the brand:
- The Ascend Hotel CollectionŽ from Choice Hotels is the first and largest global collection of unique, boutique and historic independent hotels and resorts.
First, nothing in that description says "upscale" or "full-service". Obviously, it can include some upscale and/or full-service hotels, but as a brand that isn't how Choice is classifying it.
Second, any given hotel presumably has to be at least one, but not necessarily all three (of unique, boutique and historic).
LIke I said, I haven't been in that hotel since it got remodeled, but I've driven by it and seen pictures of it and so I know it's still a two-story hotel with outside corridors. I also don't know when it opened so I don't know if it's "historic".I also haven't checked whether the other couple BLVD hotel locations are in Choice as Ascends also or not.
But the Choice website for this hotel talks about the "surf theme" and calls it "boutique".
Btw, Choice reassigned it the same "CA401" code that it had back when it was a Comfort Inn! (You can see the code for each property at the end of the URL for the Choice property website.)