This PR piece is the cringe equivalent of Steve Buscemi's "How do you do fellow kids?"
No seatback TV or entertainment, no curated entertainment (I'm gonna miss the VX music playlists so much), no on-demand ordering, lousy catering, tighter seats, no bottles of water for grabs in the galley, no pillows/blankets in F, entertainment boxes that eat legroom, no orchids, no massaging leather seats in F, no live TV, etc.
The 'new' Alaska is pretty much the old Alaska just with some mood lighting (unless you're on the 737-800, in which case it's just the old Alaska.) And Alaska is a decent airline- don't get me wrong- but to say it's anywhere close to par with Virgin America or JetBlue is such a stretch about all you can say to hit your minimum word count is a barrel of cringey PR spins.