I just got an email about 10 days ago saying to renew at just 24,000 points but hadn't gotten a chance to do it yet. Of course, today when I tried to renew online it was for the new and overpriced 40,000 points, so I called to complain. They did let me renew for 24,000 thankfully but I complained to them that doing this without any type of notice is really not the right attitude to show to some of their best customers. This just shows a total lack of customer service and an inability to appreciate customer loyalty at all. With this big bump in points cost for Ambassador renewal and the recent increase in cost for points nights at so many hotels, I doubt I'll renew next year. Shame since I've been really loyal to IHG for a decade.