I love Swiss Y Short-Haul
I must say I was very impressed with my ATH-LHR-ATH via ZRH with Swiss. The ticket was booked last minute (3 days before departure and cost about 260 EUR return on the light fare. BA and A3 were at least 100 EUR more expensive.)
It was so refreshing to be fed each trip and given as much chocolate as I would like. I was getting used to BA and FR stinginess.
The seat pitch at 31 inch was also generous and I chose a window seat near the front upon online Check-in for free. Planes were all spotless and the the flight attendants were all cheery and helpful. Unless BA or A3 are cheaper or I have to book a one way fare, I will be flying Swiss!
Keep up the good work!