Hilton is throwing an "exclusive" kickoff party for this card in NYC on 1/30. I received a voicemail today from Hilton inviting me and a guest to the event, which will include food and drinks and a private concert by the Chainsmokers and Charlie Puth. The caller also thanked me for being an HHonors gold member and for my many stays over the years, which is actually very few as my status is through Amex Plat.