FlyerTalk Forums - View Single Post - Finnair Plus will get ”fantastic new improvements”
Old Jan 12, 2018, 3:21 am
  #18  
intuition
Moderator, Finnair
 
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,182
I honestly don't see it as any sickness. There are marginal issues in any rule based system.
A very small part of the member base lives entirely in this margin. At the same time the program most probably delivers on the goals set up. By making a small issue into a problem that must be fixed can actually jeopardize the major goals of the program.

I've run multiple loyalty programs over the years and from experience I can say that even minor tweakings can have major unwanted effects.
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