I don't even pay ANY annual fees that don't pay for themselves...AS we do use the companion fare, worth way more than the usual airfare, so check...Hilton we get the free night, so check...Marriott the same, free night, more than pays for the annual fee, check. Our other cards are all No annual fee at all. It would be hard to cough up hundreds unless the sign-up bonus was compelling. I don't need to impress anyone with the cards I use.