I dunno, maybe it's being an east coast and midwest flier, but Delta is kind of a garbage airline. Short-medium class meal service is just as bad if it exists at all. The minute they determine Seattle isn't worth it they'll treat the Skyclub with the same disregard they do at CVG, SLC, or even JFK. And don't get me started on how frustrating flying with Skymiles (72 hour change rule, ridiculous pricing, etc.) is.
That said, I dunno if I really agree with Alaska's long term strategy of offering a little more (a meal in first class!) in the most cheap ... way possible (tortellini a la costco!) in a market that's increasingly moving more towards the low end (spirit, southwest) and high end (mint, paid first class) of air travel.