Simple, clear and honest communications demand very little in the way of time or effort from a flight crew. The priority of informing the customers in the back of course ranks below flying the airplane and talking to company/ATC, but simple explanations of delays or unusual events - even when delivering bad news - go a very long way towards mitigating complaints, uncertainties and negative PR. It's a concept staff at most airlines, indeed most large companies, could certainly improve upon.

Really? Still?