Originally Posted by
tmiw
Lost/stolen card fraud is already one of the smallest categories (at least for now) and the extra liability shift only applies if the card is PIN-preferring, so I'd say there's very little additional liability risk for most merchants. Anything that would make using the chip more often is still better than, say, forcing fallback, manually entering the card information or even simply declining to run the card entirely.
Of course, ideally everyone would have customer-facing stuff, but barring a significant increase in contactless payment that ship's probably sailed.
The whole 'refusing to run a PIN preferring card' thing would settle down after a bit anyway, just as there were isolated reports of shops that were chip-enabled early on refusing chip cards. Other chip and signature countries like Hong Kong don't refuse PIN cards. They sigh, but they don't refuse them. Possibly drag you up to enter your PIN (happened to me once), but they accept them.