Goes the other way too.

But sometimes you LOL at check-in for 3 pax travelling together. I'm Diamond with Hilton through nights for many years, first to check-in, greeted and thanked for loyalty etc. #2 has Diamond through BA Gold, and bragged about only staying 2-3 Hilton family nights yearly, when we transited from the airport, got the same treatment, FD associate explicitly underlining the brand loyalty. # 3 just down to Gold two years ago, very briefly greeted and thanked, although he's been clocking 23 nights last year, and already 9 months into present qualification year was to mark the 27th .