Not the best offer for me this time, especially compared to other Q1 promos. Almost all of my stays are 1-2 nights and I'll start the year as Platinum. With that I got:
Total Available- 71,600 Pts
1500- Stay once in January
5000- Refer a friend who stays once during the promo period
1500- Stay once during the period
31,600- Stay 23 nights
4000- Stay 4 more nights (night 27)
4000- Stay 4 more nights (night 31)
4000- Stay 4 more nights (night 35)
20,000- Stay 4 more nights (night 39)
So only 8000 points unless I want to stay 23 nights or more. At the same time, I could be getting 2000 bonus points for every Hilton stay, and a 10k bonus for every 5 stays. I could get over 80k points with HHonors in the time I would get 39,600 from IHG. I'll look to see how I'm progressing in March and if I'm coming close to the 31,600, I'll make an effort to go for it but other than that, I'll be doing more Hilton and maybe some SPG.