Originally Posted by
pinniped
Is it really Marriott's most popular brand? (Not saying it isn't...just hadn't heard that.)
Originally Posted by
Cledaybuck
I thought I read that on here, but I could be wrong (maybe it was profitable). It is the brand they have the most of.
Popularity can be measured mny ways. Size is more easily quantified.
Courtyard is Marriott's largest brand in terms of the number of hotels, but not the number of rooms.
According to
https://hotel-development.marriott.c...nds/courtyard/
There are 1,127 Courtyard properties open, with total of 166,706 rooms.
There are 278 Courtyard properties in the pipeline, with total of 48,614 rooms.
According to
https://hotel-development.marriott.com/brands/marriott/
There are 558 Marriott Hotels properties open, with total of 198,612 rooms.
There are 151 Marriott Hotels in the pipeline, with total of 43,677 rooms.
As to which brand is Marriott's "most profitable," I suppose that would depend on how you measure profitability. Marriott International receives a royalty fee based on gross room sales. With more rooms and a higher RevPAR, it would seem that the Marriott Hotels brand drives more revenue for Marriott International, and probably more to bottom line profitability. For hotel owners, I would not be surprised if Courtyard provides better profit margins -- and possibly even the best average profit margins of any Marriott brand.