Originally Posted by Duke787

I'd rate it as both a good brand and a good value. It's one of the better mid-tier bourbons out there and it hasn't seen the dramatic price increases that we've seen in other brands within the bourbon category. You see it on these boards pretty frequently because both AA and DL serve it in all cabins (something I appreciate as a bourbon fan).

Personally I put it in the same league as Buffalo Trace (at today's MSRP), Maker's Mark, Knob Creek, Angel's Envy, and Weller 107 (at MSRP price, not secondary market price) and on a higher tier than Jack Daniel's / Jim Beam / Wild Turkey 101 / Four Roses Yellow.