My "Hilton year" consisted of making SPG/Marriott Platinum and getting treated really well by them. Have about 25 nights in hotels over the next month; 50/50 HH and SPG/Marriott. Some SPG stays are pre-upgraded to suites already while HH is spamming me, trying to upsell, and sending bogus out-of-date auto emails.
HH Diamond is going bye-bye come spring...