On the digital front, disruption is indeed largely about processes and changing the way in which things ‘get done’. We know that Sr. Cruz is something of an obsessive where technology is concerned (though some may have their doubts as to his expertise, given certain BoB-related payment issues .....), and when asked at WTM last month about future travel-related developments he commented that ”digital is everything” .
Within the wider business / marketing world, brand or product disruptors can be a) highly beneficial to consumers looking to take advantage of new options, b) very profitable to innovative entrepreneurs, and c) a significant threat and concern to well-established businesses operating a traditional model.
Perhaps two of the most topical, high-profile examples of ‘disruptors’ in the travel & accommodation sector would be Über and Airbnb.