Alex Cruz comments on the success of Buy on Board:
"Every carrier in the world will be offering food to buy in the very short flights as we do,"
After a "difficult start" to buy-on-board amid a "logistics issue", the Oneworld carrier has now fixed the problems and offers the "food you want when you are flying at a reasonable price" with "significantly higher" choice.
Demand for the product has "completely surprised us."
https://www.flightglobal.com/news/ar...d-ba-c-443972/
Thanks for the link. ^
What is is a Digital Disruptor?