My twin 3 1/2 year olds have done some trips... I'll add / reinforce
Late boarding is key. But let the Gate Agent know that is your plan and you'd appreciate their support. It works easier that way.
A roll of scotch tape is wonderful. So are stickers as previously mentioned.
"surprise" toys in ziplock bags work well.
Video player / rental is good idea too, though I agree after a while it is ineffective.
Good thoughts everyone!
G-SEA