Originally Posted by
ahmetdouas
Don't forget though in one of the recent IAG presentations, BA was not happy with paid F revenue as many F flights were with avios/vouchers/redemptions/upgrades.
Will F disappear eventually on BA?
Just about one month ago, I sat listening to Alex Cruz when he spoke at WTM London, in the (ironically-named) ‘Inspire’ theatre. He said categorically that BA had no plans to ditch First class, and believed that it had a strong future on key routes. I would think that’s almost certainly the case.
However ........ at the very same event, he also said that one of his objectives is to ensure that BA deliver the same high standard of customer service whether you’re seated in a First class cabin or travelling shorthaul economy. And if you believe that (I didn’t, and got the distinct impression that nobody else in the audience did, either .....) ..... well ..... you might believe anything
