Originally Posted by
ahmetdouas
Don't forget though in one of the recent IAG presentations, BA was not happy with paid F revenue as many F flights were with avios/vouchers/redemptions/upgrades.
Will F disappear eventually on BA?
Maybe this is the answer. Looking at the best J products, most of them are on carriers where there is no F. Some part of why CW is so underwhelming must be that BA feels the need to differentiate it from F - and of course with a mediocre F product, that severely limits how good J can be.
QR J (except the non suite 777s) is pretty close to BA F anyway. TK's J soft product is IMHO on a par with BA F.
The option is to do what AF/LH do: take the amount of seats out, better soft product and then drastically limit access for non-cash (lots of miles, Golds only)