FlyerTalk Forums - View Single Post - Be prepared to show proof of AAA membership
Old Dec 2, 2017, 8:24 pm
  #374  
bennos
 
Join Date: Dec 2008
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Originally Posted by DenverBrian
I'm inclined to think AAA has had a waning influence on US hotels for years, and Marriott is slowly abandoning this discount in favor of advance-purchase discounts. @:-)
Originally Posted by Often1
I doubt that in this day and age AAA is much of a business driver. Once upon a time, when long-distance driving was how families traveled, looking in the AAA directory for places to stay made sense and hence the discounts. Not sure that's much of a business model anymore.

Big discounts for large businesses which can throw $.
In addition to the points made by VA1379, it's important to understand that AAA operates a bit like Costco. You pay your membership fee and in exchange you get access to discounted stuff -- not just hotel rates, but car rentals, movie tickets, and road side assistance for your bicycles. Collectively, AAA members throw enough $ to warrant a highly visible setting on Marriott (and other) booking sites.
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