I enjoy the precious little time I have 40,000 feet in the air being disconnected from the world. It beats all other times when I'm zombie like and having my retinas fried with facebook and instagram LED pixels. I cringe knowing in the not to distant future my peaceful time in the air will be violated by ringtones going off and people having loud conversations showing off on skype where they are calling from.

I can appreciate however others feel the need to be connected for various reasons, particularly if they advertise a product and don't deliver. Perhaps you should lodge an email with SIA?