The non-airport NYC locations are cheap when it comes to fees because they only charge the sales tax. Wilmington, DE is also cheap when it comes to fees.
So when there's a Florida drive in special, rent from the Brooklyn location; they usually match the airport rate but the taxes are lower. If you want to choose from the aisle, it's possible to one-way from an airport to a local branch for one day, then keep the same car at the local branch when you rewrite the contract.