I think it's pretty good. When I'm on the east coast for work I'm surprised how many people are shocked I'm flying "Alaskan Airlines" and have never heard of it.

The way they use the word "Glacier" was very intentional - doesn't sound negative towards Alaska and makes you think of taking a vacation to a glacier

Edit: I think the thread title should be changed to what the ad actually says - it's currently inaccurate.