Ugh, they need to fire Mekanism and whatever VP signed off on their work- that agency doesn't have any ideas beyond lame stock footage montage videos. I think the only thing they accomplished with their post-merger AS/VX video was get flak from customers as well as the advertising circuits with that embarrassing 'different works' spot.
They're trying to merge their two disparate demographics by watering down their brand identities and hoping that makes them compatible. It should go without saying that Virgin America flyers don't want watered down Virgin America, and neither do Alaska flyers.