I travel on business and leisure. If on business, I need to have certain business facilities and to be adequately comfortable. Chain hotels are good at this and come at prices my business can accept.
If on leisure, I have no desire to go to a hotel which is full of business people. I'll either go to a non-chain hotel, preferably one without business facilities or, if I'm feeling particularly flush, I'll go to a top end luxury hotel. In which case I particularly don't want to be rubbing shoulders with people on business.