Due to how short the flight is, it's really hard to provide a full meal service on this short of a flight. There are some instances where the cabin crew are not finished serving and we're already announcing our decent! There are some like [MENTION=453208]FlyPointyEnd[/MENTION] who just order a fruit plate on flights of similar length. I at times just take a nap.
It's really hard to please everyone. But if anything, I think it's more about improving quality first.