TOPICS
1) Mileage
2) Status-
3) Benefits

Mileage earning from April 2018
1 EURO spent (excluding taxes but including options) on AF, KL, HOP! and Joon (85% of current mileage earning)
- 4 miles for Ivory
- 6 miles for Silver
- 7 miles for Gold
- 8 miles for Platinum

for other airlines, without access to the amount paid, current rules remain unchanged

Mileage spending from June 2018 (all airlines previously mentioned + Transavia)
- currently, there is a limit on award seats
- from June 2018,
. any seat available for sale is available for an award, at different rates of course
. multiple price points for awards
. more combinations of cash&miles awards - up to 25% in cash

Status earning
- based on experience points
- qualification period: 12 months for new members
- rollover of experience points, even in the case of a status downgrade
- soft landing in every case
- Platinum for life unchanged
- for any eligible segment (SkyTeam+ HOP! ...), experience points are earned
- levels
100 points needed to reach Silver
180 points needed when Silver, to reach Gold
300 points neededwhen Gold, to reach Platinum
- experience points earning based on a multiplier of distance in miles and cabin flown
- conversion rate in place for level miles to experience points on April 1st

Distance Points earned
in miles in Economy
< 2,000 2
< 3,500 4
< 5,000 6
> 5,000 10


Multiplier by cabin:
Premium Economy: 2
Business: 3
First: 5

For Abonnés, there is a x2 multiplier exclusively for French domestic flights.

Benefits
- currently unchanged
- future evolution for greater flexibility (choice benefits ?)
and personalization

Q&A
- over 31 million members have experienced an aspect of Flying Blue since its inception
- 15 million members are currently "qualified" customers who are tracked and will receive
the update to the program
- 90% of members are Ivory
- expectations that the volume of miles given by AF/KL each year remains unchanged, with a slight increase to take option into account
- mileage redemption
80%-90% of miles redeemed are spent on airline tickets
miles redeemed represent, each day, 3 long-haul flights, round trip
400,000 award tickets redeemed per year
- Investment on the program development, until today: 15M€ on the IT back-end systems
- Next step: invest on the front-end and digital experience
- Goal: become the preferred European airline customer loyalty program in 2020, up from the current TOP 5 or TOP 3
- Goal: increase by 15% the revenue derived from the Flying Blue customers