Originally Posted by
LTN Phobia
My question would be: Given SQ don't operate on most routes in direct competition with BA, do BA really care about them that much?
I'd say definitely not. However, SQ are but one example of competitors upping their game notably in premium (J+F) classes. As such, I am sure that many within BA itself would be keen on the new J hard product coming sooner rather than later. In F, my perception is that BA is simply not aiming for the ultra-premium market so my personal guess is that they will largely ignore what is happening on the SQ, EY, AF, etc fronts.