Originally Posted by briantroutman

Perhaps you’ve noticed Southwest’s new “Behind Every Seat Is a Story” ads. If you recall one thing about the ads, it’s seeing people with a seat numbers (like “14c”) floating beside their heads. From a visual standpoint, that’s the dominating element: Seat numbers.

Seat numbers, seat numbers, seat numbers.

Doesn’t that seem like a curious choice for the airline that’s famous for not assigning seats—where seat numbers aren’t even part of the vocabulary? Or is this the first step in a much larger plan to make seat numbers relevant to Southwest passengers?