Is this guy serious? Per the googles, doesn't seem like advertising champagne and serving sparkling wine rises to the level of "high-handed, malicious" and "highly reprehensible." I guess unless you're the snobbiest of wine snobs...
Generally, punitive damages are imposed in rare circumstances where there has been high-handed, malicious, arbitrary or highly reprehensible misconduct that departs markedly from ordinary standards of decent behaviour.
https://www.lindsayllp.ca/the-histor...ges-in-canada/
I suppose the judge could rule in the plaintiff's favor, award him $10, and call it a day.