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nomiiiii AS has the home team advantage in SEA so that is not all that relevant. The issue is not Alaska or Seattle, the issue is the VX network and QX which are both dragging AS down. It is very hard to convince people to change carriers when you literally have nothing to offer. If people have no miles with Mileage Plan the FF program does not matter. Elites on JetBlue get free changes all the time. I use that benefit frequently. Even being based on the West Coast, I find the Jetblue program most useful to me now that I haven’t bothered to get AS status.
They have to do do something to attract people in California beyond telling people next year you have an even worse product coming your way.