There appears to be a lack of understanding of what type of customers Alaska is targeting and what type of airline they want to be in the future. I’m not going to lay out what’s already been described, but premium travelers expecting a leading premium transcon product and most road warriors are not their target. If you’re not comfortable with this strategy, you shouldn’t be an investor or a customer.
Management certainly dropped the ball ball on a few issues and failed to say the right things to analysts. At the end of the day, I’m more concerned with management doing the right thing over scripting out the perfect responses.