The new NWA one has actually shrunk on me (is that an expression?). I don't like it as much as I did at first.

The lowercase letters remind me of the "JCPenney" logo, which just screams "cheap". Anyone else in their 30's remember being threatened with wearing "Plain Pockets" to school if you didn't behave?

I suppose I should also say it's what's inside that counts, and my experience over the last year or so tells me that they're improving both the quality of the F product and the service (dunno about Y, haven't flown that in years that I can remember, except long-haul, but this is a domestic discussion).