Originally Posted by
Catweazle
So true. Hard as the reality is for some, I think this is something that is so often overlooked by many. With 10 million QFF members, how many are actually frequent flyers and truly loyal to the program, I wonder?
Now earning points to claim for flights, accomodation, wine and other 'free' goodies is all well and jolly good. But really, when it comes down to it, the QFF program was designed to reward their most frequent and loyal customers. Speaking objectively, why should they bother to reward the least of these who rarely do business with them?
Per my post above - the QF FF Program may have started life as a "frequent flyer" program intended to instil loyalty, but it ain't primarily so any more!
With a growing list of partners you don't need to do business with QF directly to accrue a points balance.
QF is happy to sell its points those partners - it gets cash for that!
Whatever the member's activity, QF also gets access to an enormous database for marketing purposes - for example see
http://www.qantasloyalty.com/brands-...es/red-planet/
Of course points wastage / expiry is in its interests since the cash liability is only realised when a member redeems for an award. Got the hard cash, but doesn't have to deliver for it!
Oh, and it is possible for a member to have huge point balance and have points transfer activity and lose those points (see separate thread on points expiry wherein a transfer from a credit card was not deemed to be earn activity by QF - already exhaustively discussed) so "loyalty" can be done way street.
Viewing QF FF as primarily a frequent flyer loyalty program is history!
Smarts FFers know this!