Originally Posted by
Flying Machine
Upscale gourmet seems to be the theme that AMEX is trying to provide. I find it quite appealing. The stuffed bell peppers, tabouli, Hummus, Mediterranean bread's, small canapés all seemed very inviting to me
Yup, no question that AMEX is going for maximum "sophistication" -- I would say "over sophistication." I personally think AMEX is in an elitist urban bubble with this strategy, and delivering more sizzle than steak (talk about mixing food metaphors!), but we'll see.