Originally Posted by
cplush
amex should (probably will) make a play for this contract. they obviously have experience with delta and wouldn't be competing against their own products. would probably be super aggressive too
I hope they do. Having another airline, or just big co-brand would make AMEX less single threaded to Delta, which can help them there for any renegotiations. Also, with the uncertainty of the SPG card (AMEX's second largest co-brand), this may make sense. On the flip side, how much money does AMEX have for another big co-brand after the reported 2 Billion/yr Delta deal.
We'll see what AMEX does. It will be interesting with a new CEO coming in early next year.