Originally Posted by moe8555

My personal take on this card (which, I suppose, correlates to the fact that Warren Buffet holds it) is that a "good fit" could be described as someone who is so wealthy that they have no need for any special perks or status by virtue of their lifestyle -- however the person still values rewards in the form of usable points.

I'm talking about someone who could be charging in the millions of dollars, or more, where the extra 2x, 3x, 5x would simply be a drop in the bucket in the grand scheme of things.

They don't have the time or need to fool around with travel credits, Uber credits, free status at hotel chains, etc. They don't need lounges because they're included in their ticket class (or perhaps they've moved on from flying commercial airlines altogether). They don't need any special insurance or protections because it wouldn't be worth their time dealing with it and the money is not an issue (exactly as it wouldn't be worth their time to check if this charge gets 2x or this one 5x). No need for special welcome offers as by the end of the first month they'll have hundreds of thousands of points anyway - if not more.

They just want a simple card with good service, no spending limit, and a "fair enough" return on their spend. The "added value" of Centurion, Platinum, etc. is simply an unnecessary complication.

But that's just my theory on the matter...