Originally Posted by
YYT82
Making 'em FTTSG, that's almost doubling the profit (or cost
) if you think about it, assuming 95% of flyers are FOTSG.
Originally Posted by
yyznomad
They won't make any FTTSG types as long as the "We're not happy until you're not happy" stigma remains... and many of the FOTSGs I know who flew AC once swear on remaining an AC FOTSG, or never again. The stigma is hard to shake.
Well you can get past that with two things
Lowest Price or Higher Brand Perception
With the way they launched their Y products on new builds, its certainly is not the 2nd.
From a reward perspective, the trigger could be more different by focusing on up-sell instead (which they tried with Student Altitude which they have now killed)
Encourage more redemption of upgrade from Flex for non-altitude members, free bag, extended leg room could potentially lead to better brand perception, and reliance