JFK - SFO in Y. Option of turkey sandwich on Brioche or cheese plate. Went with the turkey sandwich which had a slice of cheese, lettuce, tomato, and mayo (thankfully only on one side since I hate mayo - just ate it open face). Picture didn't turn out well (closed windows, didn't use flash) but the sandwich wasn't bad and bread tasted pretty good.

It did seem though like a bizarre thing to serve. This was the 940am departure out of JFK so not really sure why they were serving lunch instead of breakfast because unless you were connecting from Europe, there's no way it could feel like lunchtime (unlike a 940am departure from SFO which can feel like lunchtime if eating on East Coast time). If they had served it halfway through the flight that would make more sense but it was served with the first drink service right after takeoff.

FYI, they actually do have a little menu they handout in Y that shows the breakfast and lunch/dinner options in both directions along with listing the premium TCON wine option you can buy.