It's kind of a charming throw back to the pre-deregulation days that an airline uses perhaps gimicky marketing but Aloha seems to back up the fancy names with exceptional catering. Check out pix pax have taken of Aloha's inflight offerings at
www.airlinemeals.net .
The majors trimmed anything they could from mainland-Hawaii service as the flights became more of a redemption opportunity for FFers. Aloha must count on mostly revenue bookings or profits from inter island flights would have to cover losses on Hawaii-mainland flights. Clearly Aloha is raising the bar to lure business from the Mega lines. One of these days I have got to pass on the AAdvantage miles and enjoy real service for a change.