Originally Posted by
craigthemif
Well, how many iterations of a loyalty programme have they gone through. I vaguely remember "Gold Points" and don't know whether there was anything between that and Club Carlson. CC was only notable for having a credit card that was great for hacking 2 nights for the price of 1 but otherwise offered no benefits. So there's no loyalty pull towards the brand.
I would somewhat disagree.
After Goldpointsplus was transformed to Club Carlson, management make a good effort to create a decent program and increase its customer base via various very lucrative promotions.
A few years ago the main benefits included:
- fairly generous earning rates along with fairly reasonable redemption rates
- 2-for-1 and 4-for-2 rates in Europe/Africa/Middle East for status members
- very lucrative bonus points promotions at least twice a year
- excellent credit card benefits
- reasonable conversion ratio from points to airline miles
It's rather pathetic, but each and every one of these points is no longer applicable.